Over at the Groundswell blog, Josh Bernoff has an interesting update. According to the latest numbers, the number of people engaging in social media as joiners or spectators (ie, members of Facebook, blog readers, etc.) has been growing steadily. However, creator and collector activity (writing blogs, participating in digg, etc.) has grown slowly, and critical activity has actually declined.
Josh writes:
If you believe in the future that everybody will be creating or organizing content, we disagree — it’s a matter of temperament, not technology.
I have tried to say the same thing repeatedly in the past. In fact, this is the crux of my central disagreement with Clay Shirky’s Here Comes Everybody; the fact of the matter is that only some people are coming. Bernoff and Eszter Hargittai have both recognized that different demographic groups have different levels of participation, and these differences will have significant effects on the structure (and thus output) of the social web.