Posts Tagged 'Eszter Hargittai'

I Always Have More Questions

Over at the Groundswell blog, Josh Bernoff has an interesting update. According to the latest numbers, the number of people engaging in social media as joiners or spectators (ie, members of Facebook, blog readers, etc.) has been growing steadily. However, creator and collector activity (writing blogs, participating in digg, etc.) has grown slowly, and critical activity has actually declined.

Josh writes:

If you believe in the future that everybody will be creating or organizing content, we disagree — it’s a matter of temperament, not technology.

I have tried to say the same thing repeatedly in the past. In fact, this is the crux of my central disagreement with Clay Shirky’s Here Comes Everybody; the fact of the matter is that only some people are coming. Bernoff and Eszter Hargittai have both recognized that different demographic groups have different levels of participation, and these differences will have significant effects on the structure (and thus output) of the social web.

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More Research on the Web and Inequality

Yesterday, I wrote a post summarizing scholarship by Eszter Hartgittai on inequality on Facebook and MySpace. In this post, I want to discuss two more of her articles. I’ve been trying to familiarize myself with the research in this field, so I’m going to review of few more of her papers today. Over the next few posts, I plan on writing about the work of other researchers of social technology.

Among the work with which I am familiar, the book chapter The Digital Reproduction of Inequality best summarizes Hargittai’s work. In it, she introduces the central theme of much of her work: the ways in which offline privilege manifests itself in our online behavior.

This has been true for over a decade. Ten years ago, it was apparent in differential rates of access to the internet. Back then, advantaged groups were going online far more than others. According to Hargittai, ‘[i]n particular, men, younger people, whites, non-Hispanics, urban residents, the more highly educated, and those with higher income were more connected than their counterparts.”

This is almost certainly less true today than in 1998; the increase in overall connectivity is making privileged-group membership less important in predicted web access. However, differences in internet skill and activity are all too often split along those same lines.

Hargittai’s work makes a strong case that this difference goes deeper than simple formal education (although that is sometimes a crucial difference). Instead, she argues, our ability to navigate the internet is in part determined by the level of knowledge available in our social circles. We learn many of the ‘tricks of the trade’, as it were, from those with whom we have relationships. For a variety of reasons, individuals of high socioeconomic status are more likely to have accurate and plentiful knowledge in this domain.

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Facebook, MySpace and SES

Eszter Hargittai, a sociologist at Northwestern’s Department of Communications has done quite a lot of work on the effects of social networking technology on social inequality (among other topics). Her work is fascinating, yet at times somewhat disappointing, if not depressing. I say this because an overwhelming theme seems to emerge from reading through her articles: despite the fact that many of these technologies are theoretically available to everyone equally, people utilize them differently. And in what is unfortunately not a surprise, these differences appear to manifest along class divisions.

This has some very important implications, both for and beyond social networking sites. It puts a serious dent in libertarian/utopian ideas about the internet and its effects on society. As much as I have always wanted to believe that technological advances alone would help create a more just society, it is become clear that this is not the case. In fact, it appears that without serious intervention, these technologies will exacerbate existing inequality.

This is especially apparent in the paper Whose space? Differences among users and non-users of social network sites, which draws on data collected in a massive survey undertaken at the University of Illinois at Chicago in 2006-7. I’d like to briefly summarize the findings here, but I want to repeat that this isn’t original research. It is just a summary, and I would absolutely encourage you to read the whole thing.

The survey data reveal that while a strong majority of students at the university used a SNS, the particular site they used was correlated with a few important factors.

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